Created content for corporate Web site, sales presentations, e-mail campaigns and corporate sales collateral.Assisted in executing internal and external events, including trade shows, conferences, and parties.Collaborated with sales team, directors, and India marketing team to issue proposals (RFPs and RFIs).Orchestrated two successful corporate re-branding campaigns, including coordination of legal name change and new logo with all vendors and clients, new Web site and marketing materials, internal and external messaging, and internal communications coaching.Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channel.Marketing Specialist (Software Services Division) | 2002 – 2009 Maintained in-depth project plans including detailed Excel workbooks with continually updated task lists, contact lists, deadlines, and budgets. ![]() Established and built successful partnerships with vendors, hotels, event management companies, and production services companies.Led weekly cross-functional team conference calls leading up to each event, solving logistical issues and coordinating preparation with up to 14 individuals from multiple divisions.Directed event logistics including registration and setup, travel, hotels, booths, client receptions, guest lists, conference accommodations, presentations, and itineraries, both remotely and on-site.Handled all event budgeting, ensuring top quality while consistently coming in under budget.Spearheaded all planning activities from concept to execution for events with up to $100,000 budgets.National Events Manager (Health Care Sector) | 2008 – 2009 Maintained constant and open dialogue with health care and software services groups. Added full control of event planning to job in 2008. Led corporate re-branding after shifting from GHI to DEF, as well as from DEF to ABC. Found innovative ways to market ABC brand, including highly successful e-mail marketing campaigns. Initially hired into largely data entry position and upon proving marketing savvy, took over all marketing responsibilities. Active AMA member.ĪBC Corporation (formerly DEF, Inc. Earned solid reputation for being enthusiastic, efficient, and hands-on. Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team. Rolled out two large-scale corporate re-branding campaigns. Stellar organizational and planning skills, as demonstrated in successful event planning experience. ![]() Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. More than 14 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic corporate events.
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